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Shaun White is a two-time Olympic gold medalist and winner of 23 Winter and Summer X Games medals. He's best-known for being a professional snowboarder and skateboarder, but he's also an entrepreneur. White recently launched a new clothing line called WHT SPACE, in partnership with Macy's.

He stopped by Business Insider to discuss a range of topics, from sports and business to personal strategy. We asked him how he manages to succeed during high-pressure situations.

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The International Olympic Committee announced Wednesday that six sports will be added to the docket at the 2020 Summer Olympics in Tokyo.

The IOC voted to include baseball, softball, surfing, skateboarding, karate, and sport climbing. The news comes on the heels of the 2014 vote from the IOC that ended a 28-sport cap at the Summer Games. The six sports will also add 18 more medals and nearly 500 new athletes to the 2020 Olympics, according to Sports Illustrated.

While baseball and softball were both featured in the Olympics as recently as 2008, the other four events will be new.

Climbing will reportedly feature two categories for both men and women: bouldering and a combined lead and speed. From SI:

"In lead climbing, the competitors start at the bottom of a course and must climb within a set time frame and on only one attempt. Speed climbing involves a sometimes easier course that athletes focus on completing as fast as possible. Bouldering involves no ropes and can be attempted several times as courses are shorter and more difficult within a set amount of time."

Karate, debuting in its country of origin, will reportedly feature two categories. From SI:

"The Olympic competition will feature 60 athletes in six kumite and two kata demonstration categories. Kata is more of a demonstration sport that shows off karate's technique. Kumite is fighting that involves punching and kicking."

Details about both surfing and skateboarding as Olympic competitions are not yet clear.

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Shaun White is a two-time Olympic gold medalist and winner of 23 Winter and Summer X Games medals. He's best-known for being a professional snowboarder and skateboarder, but he's also an entrepreneur. White recently launched a new clothing line called WHT SPACE, in partnership with Macy's.

He stopped by Business Insider to discuss a range of topics, from sports and business to personal strategy. We asked him how he manages to succeed during high-pressure situations.

Follow BI Video:On Twitter

Join the conversation about this story »

Disclaimer: Do not attempt to try this.

Skateboarder Cheung Jai has taken his love of heights to a scarily new level.

One of his latest videos shows him balancing his skateboard on a rusty railing on top of a Hong Kong skyscraper.

He's gained a lot of attention on Instagram, with people either praising his bravery or criticising him.

Produced by Claudia Romeo

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One thing is for sure, electric skateboards are way cooler and way more fun than those ridiculous hoverboards.

I spent some time with the new second generation electric skateboard from one of the biggest names in the business, Boosted Board, and I'm not looking forward to returning it. 

The new board improves on the original with a few useful and meaningful new features, and it's an absolute blast to ride. That said, it's an expensive blast. It's $999 for the base Single model, and up to the Dual+ for $1,499.

Check it out:

SEE ALSO: 9 insane laptops you never knew existed

The new Boosted Board electric skateboard comes with new features over the first version, like a replaceable battery, an extended range option, and water-resistant electronics.

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The wireless remote pairs quickly and easily with the board itself, and you use it go forwards, as well as backwards for braking.

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You can set different levels of power depending on how proficient you are. The higher the level, the more sensitive the remote, and the faster you can go. 

You can go up to 18 to 22 miles per hour, depending on the model. 

The Boosted Board gives you the control you craved when you first tried riding a skateboard.

The Boosted Board basically addresses everything I didn't like about regular skateboards. I remember thinking when I first rode skateboards that I wished I didn't have to kick to maintain speed so I could simply cruise and enjoy the ride. And going downhill was never fun because I had little control of my speed.

The remote takes care of the accelerating and braking you did with your feet on a regular skateboard. There's a trigger that activates the board's electric motor, and you roll the remote's wheel up with your thumb to accelerate, or down to brake.

The next Olympics are still a year away, and already, Shaun White is thinking about the games after that.

And it has nothing to do with the halfpipe.

The world's best-known snowboarder tells The Associated Press he's exploring competing at the Tokyo Summer Olympics in skateboarding, which will be added to the program for 2020.

"It's right there in the distance for me," White said.

Since he was a kid, the 30-year-old White has excelled on both the snow and on the ramps. Of the 23 X Games medals he's won, five of them came in vert at the Summer X Games. But with snowboarding part of the Winter Olympics and no similar option in the Summer Games, White put most of his focus on the snow, and it paid off with gold medals in 2006 and 2010.

The International Olympic Committee is adding street and park skateboarding, neither of which are White's specialty. Some thought it might count him out for the Summer Games, but he's viewing park skateboarding — which mixes vertical jumps with street features like rails and stairs — as a conquerable challenge.

"It's going to take a little learning curve but it won't be too dramatic," White says.

Right now, of course, White's main focus is returning to the top on the halfpipe. Wednesday marked the one-year-out celebration to next year's Olympics in South Korea.

White's fourth-place finish in Sochi at the last Winter Olympics was a stunner — and it still leaves a sour taste in his mouth, though White says ultimately, it kept his career going.

"I didn't think that would be my last Olympics; I was thinking about Korea," White said. "But people kept bringing it up, and it kept getting spun in the media about that being it for me and I should retire. And I started listening. I started thinking, 'Oh, wow, should I?'"

Answer: No.

White doubled down on his fitness, brought 2002 Olympic medalist J.J. Thomas in as his new coach and considers himself as fit and prepared as ever heading into the run-up to Korea.

White struggled at this year's Winter X Games, finishing 11th, but last weekend, he bounced back with a title at the Mammoth Grand Prix — held at the resort he grew up on and now co-owns.

He will not go into Korea as the prohibitive favorite for gold, the way he entered the last three Winter Games. Japanese snowboarders Ayumu Hirano and Taku Hiraoka won silver and bronze in Sochi behind Iouri Podladtchikov, the iPod, who is also considering trying skateboarding in Tokyo.

White describes his ascent in the two sports as "a hard and strange time in my life when I bounced around" and didn't exactly fit in on either universe. In snowboarding, he was too young (and too successful) to be welcomed in with other top riders; in skateboarding, he says he was, at first, viewed as an outsider coming in to chip away some of the other riders' shot at money and fame.

"I'm obviously taking my time to just focus on Korea right now," White said. "But I'm already talking about trying to build a (skateboarding) setup at my house or somewhere accessible to me in LA so I can start training for that."

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Vans — the California clothing company best known for its action sports apparel — is looking to broaden its appeal to people beyond the skating community.

Its latest ad campaign highlights individuals from a variety of different creative walks of life and represents a departure from its usual skater-focused marketing.

Vans' global brand president Doug Palladini said in an interview with Adweek: "We are no longer just a skateboarding brand. We’ve become a broader lifestyle brand."

He added later: "We’re very much focused on that powerful point of view that thinking differently and being a true individual is really an important thing to us."

Palladini said the "Off the Wall" slogan still retains its history in skateboarding, but the brand hopes this campaign will represent all kinds of self-expression.

Each video from the digital series brings in a different personality from music, art, street culture, and skateboarding, who talk about how they work and express themselves.

In one video, for example, style blogger Jayne Min says: "You don't have to follow what the trend is, just be yourself."

Vans is coming off its 50 year anniversary in 2016, a year during which it opened a number of "House of Vans" locations — a spaces that mix skateparks, art galleries, cafes, and live music venues —  in the US and one in London.

The company finished the 2016 financial year with a 6% lift in annual revenue to $2.3 billion.

Watch the full video series here:

SEE ALSO: Diesel is getting political with its 'Make Love not Walls' ad campaign

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In 1999, Tony Hawk became the first skateboarder ever to successfully complete a 900, a 900-degree aerial spin.

It happened at the sixth X Games in San Francisco, and it took Hawk 11 tries to land the move. "This is the best day of my life," he told the crowd.

But in hindsight, Hawk, now 48, doesn't see that moment as the pinnacle of his career. That came in 2003 — when Hawk played himself on an episode of "The Simpsons."

In the episode, "Barting Over," Bart meets Hawk and joins his skateboarding tour; then Bart's father, Homer, challenges Hawk to a skateboard match.

"To this day, I still get quoted on the streets from it," Hawk told Business Insider during an interview at the Success Makers Summit in April, hosted by American Express OPEN.

Even more importantly, guest-starring on "The Simpsons" showed Hawk that his personal passion — skateboarding — was gaining traction among a wider audience.

"It was a tipping point of skateboarding being accepted into the mainstream in a lot of ways. Even though Bart has always been a skateboarder per se, it was always considered more of a novelty or an outcast activity."

"It's still one of the highlights," Hawk said of his guest appearance. "I can't believe I got to do it."

SEE ALSO: 12 rich, powerful people share their surprising definitions of success

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"You're only as good as your last trick."

This could easily be a metaphor for life in general, but in this case it's pretty concrete advice that skateboarding legend Tony Hawk imparts to his pro skater son, Riley Hawk. (You can see a photo of Hawk with young Riley below.)

At 48, Hawk is best known for his vertical-skating prowess. Riley, 24, is known as a street skater. In 2013, Riley was awarded the Best Am [Amateur] of the Year award from the Skateboard Mag.

Business Insider spoke with Hawk at the Success Makers Summit, hosted by American Express OPEN, and he told us that his "best piece of advice to stay relevant is to just keep challenging yourself and not rest on your accolades."

He added:

"You've got to keep trying to do something new or something better. Even if you're on top of the competition circuit, because that only lasts so long.

"If you rely on the tricks or the style that got you there in the first place — the judges are very harsh, and they expect you to keep improving. You've got to to challenge yourself in other ways, too."

Hawk said his son grew up practicing skating different styles, and has kept that up.

But Hawk learned the importance of variety from experience. Specialization probably helped him become the first skateboarder ever to successfully complete a 900-degree aerial spin in 1999; it may also have worked to his detriment.

"I'm mostly known for skating the bigger ramps, and so when my popularity started to rise, people said, 'Well, he's just a vert skater,'" he told Business Insider.

"So I learned how to street skate to an extent, because I wanted to do everything, and to skate pools, and other terrain. If I go to a skate park, I know there's something that I can do there that hasn't been done or is good enough to impress a crowd. Those little tricks are important to be a relevant professional."

Hawk's advice may be just as useful for non-skaters: Recent research suggests generalists — people who have bounced around between different roles and even companies — are more likely to become top execs than specialists are.

SEE ALSO: Skateboarding legend Tony Hawk says he knew he'd made it when he played himself on 'The Simpsons'

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Every week, innovative new tech gadgets come on the scene. But for every practical invention, there is also a totally outlandish, off-the-wall gizmo. 

Here at Business Insider, our inboxes are flooded every day with emails from startups and companies "pitching" their game-changing products.  

We can't write about everything, of course. But some of these products are so odd, unusual or just plain fun that it feels wrong to let them languish, unheralded, in the depths of our inboxes.

So we've compiled some of our recent favorites. And who knows, they might just change the world.

See for yourself:

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HoverBike, a bike and hoverboard in one

The HoverBike is a two-wheeled bicycle powered by your hoverboard. The bike weighs less than 10 pounds and has an attachment for two different types of hoverboards, which then work to power the bike. HoverBike's Kickstarter campaign launched in May, and the company says early bird orders will begin shipping by July. 

The company says a pledge of $129 will get you your own HoverBike. As with any Kickstarter campaign, pledge at your own risk. 

Mighty Stash Pack, a reinvented lunch bag

A company called Dynomighty has launched a Kickstarter campaign for what it claims is a reinvented lunch bag. Called the Mighty Stash Pack, it's an expandable bag that flips inside out for easy cleaning. When flat, the bag is only about an inch thick but once packed, it expands to the shape of a tent "to hold ample food for any adult lunch."

The bag will eventually cost $20, though a pledge of $15 to the company's Kickstarter campaign right now will get you one at a discount.

Rolkaz hemp skateboards

Rolkaz Collective has created a skateboard made entirely of hemp, flax, and plant-based resin "with the belief that skateboarding and the care for our planet should go hand in hand." There are two styles available, the Drifter and the Mala, for pledges of $150 and $120 respectively. Both styles come in raw, purple, lime, and blue. 

For more information or to back this project, check out the company's Kickstarter campaign. 

Movpak is a new product that combines a backpack with a remote-operated skateboard, including a built-in speaker, USB port, and tracker.

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• Teens are obsessed with Supreme, a skater brand that has seen mainstream success in recent years.
• Supreme has garnered a lot of attention in the past week after copies of the New York Post with Supreme ads on the cover flew off the shelves. Almost all Supreme products sell out instantly.
• Because of how quickly new products sell out, product launches, which fans call "drops," have become heavily hyped-up events.
• We went to the first big drop of the Fall/Winter 2018 season to see what it was like. 

Supreme, once a niche skater brand, has become Gen Z's latest obsession. 

Supreme was founded in 1994 by James Jebbia and has since grown from a skater-centric brand to a mainstream apparel brand with its own cult following. The brand ranked seventh among upper-income teens' favorite brands in a spring 2018 survey by Piper Jaffray, and in 2017, Supreme received a roughly $500 million cash infusion from The Carlyle Group, which valued the brand at $1 billion.

Earlier this week, loyal fans snatched up copies of the New York Post that featured a wraparound Supreme ad on the cover. The papers flew off the shelves, with copies of it now listed on eBay for many times its normal listing price. The paper typically costs $1.50.

It isn't just the branded newspaper that fans are willing to pay for — most Supreme products sell out almost instantly, oftentimes ending up on eBay for as much as eight times the retail price. 

Because of how quickly Supreme products sell out, the launches, known as "drops," have become some of the most anticipated events of the year for its followers. Supreme drops happen each Thursday throughout the Fall/Winter season and Spring/Summer season, both online and in stores. And if you're lucky, you'll be able to buy a product or two before the website crashes and everything sells out.  

We went to the highly anticipated first drop of the Fall/Winter 2018 season at the Supreme store on Lafayette Street in New York City. Here's what it was like:

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If you want to get into Supreme the day of a drop, which is every Thursday of the season, you have to register online for a spot in line in advance. The registration times are typically leaked by Supreme fan accounts like Twitter user @DropsByJay, who has over 115,000 followers.

Tweet Embed:
//twitter.com/mims/statuses/1029041339751575552?ref_src=twsrc%5Etfw
Supreme in store registration for NYC/LA

Happening Tuesday August 14th at 11am Eastern

Rt for good luck 🙏🏽 pic.twitter.com/raclk74SMM

Registration opens promptly at 11 a.m. I tried to register to get into this week's drop, but the registration portal was already closed by 11:01 a.m. because all of the spots were taken. I couldn't believe how fast registration had closed, especially because in order to register, you have to type in your name, email, phone, address, and credit-card number.

I went to the drop anyway to see what it would be like. Supreme has two stores in New York City: one in Brooklyn, and one in SoHo. I went to the location on Lafayette Street in SoHo.

• Teens are obsessed with Supreme, a skater brand that has seen mainstream success in recent years.
• Supreme has garnered a lot of attention in the last week after copies of the New York Post with Supreme ads on the cover flew off the shelves. Almost all Supreme products sell out instantly.
• There is a huge market for reselling Supreme products because of the extremely high demand. Some fans who shared their stories with Business Insider said they are able to make hundreds of dollars a week by flipping products they're able to buy before they sell out. 

SEE ALSO: Gen Z is obsessed with Supreme, the skater brand that sells out within seconds. Here's what it's like to go to one of its heavily hyped launches.

Supreme has two seasons: Fall/Winter and Spring/Summer. New products are released in events called "drops" every Thursday throughout the season, and they usually sell out within seconds online.

Source: Business Insider

Before drops, people who flip Supreme typically do hours of online research to see what products will be coming out, what products people like or dislike, and what is predicted to have the highest resale value. One website fans use is Supreme Community, which leaks the details of product releases before they happen and allows users to vote on their favorite products.

"On the Supreme Community website, when you look at each drop, they have a voting system — underneath each picture of an item, you can see if it has thumbs-up or thumbs-down ratings, like on Rotten Tomatoes," Christopher Young, a 21-year-old who says he makes as much as $300 per week flipping Supreme products, told Business Insider.

"That gives you a general idea of, 'Oh, this is something that people really like, or this is something people don't really like.'"

Because of how quickly products sell out, people who flip Supreme products practice using the website to make sure they can buy the most-wanted items before they're gone.

"You have to go on in advance and figure out what section your item is going to be in — is it going to be in 'tops' or in 't-shirts?' Is it going to be in 'accessories' or in 'bags?'" Young said.

Morell said that he is usually on the computer, waiting, at least 30 minutes before everything goes on sale.

SEE ALSO: These people make hundreds of dollars a month flipping products from a skater brand that teens are obsessed with. Here's how they do it.

Supreme/Coleman mini bike: $4,050

Supreme/The North Face jacket: $4,050

Supreme/RIMOWA suitcase: $4,200

• Tony Hawk has shared a really sweet video of his young daughter overcoming fear in the skating park.
• In the clip, the 10-year-old Kadence Hawk can be seen attempting a drop-in.
• And, just like her famous father, she completely nails the move.
• You can watch the clip right here.

Tony Hawk has shared a really sweet video of his young daughter overcoming fear and taking on her first drop-in on the skateboard.

And, just like her famous skateboarding father, she completely nailed the move.

Hawk is one of the most famous, successful, and influential skateboarders of all-time. He is renowned for his licensed video games on PlayStation and Xbox, for his mid-air tricks on the board, and for his 10 gold medals at the Summer X Games.

Though the 50-year-old Hawk has 40 years extra experience than his daughter Kadence Hawk, 10, skateboarding clearly runs in the family.

Read more: A hockey coach in Canada mic'd up his 4-year-old son to 'understand what he was doing out there,' and the results are adorable

But in a post tweeted on Sunday, he said he may well have been more nervous than she was when she first attempted the move.

"My daughter overcoming her fear in real time (wait for it)," he said. "I might have been more nervous than she was."

Watch the clip right here:

The clip has proved a viral hit with Hawk's fans because in less than one day, it amassed more than 5 million views.

SEE ALSO: A hockey coach in Canada mic'd up his 4-year-old son to 'understand what he was doing out there' and the results are adorable

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• Supreme was once a small skateboarding store in New York City. Now, it's a billion-dollar company well known for its presence in the fashion industry.
• The retail value of Supreme's clothing isn't that outlandish — around $38 for a t-shirt — but once the items sell out, they begin to increase in value. 
• Supreme under-produces to the demand, creating a huge resale market and exclusivity associated with the brand. Some sellers have flipped items for over 20 times the original prices. 
• Visit Business Insider's homepage for more stories. 

Following is a transcript of the video.

Shopper 1: Supreme, baby!

Shopper 2: I just bought a faux-fur jacket for $1,000, so.

Shopper 3: People want to know, "Hey, look, that guy's wearing Supreme." But people also make a living off it too, so.

Narrator: These two jackets are nearly identical, both made by The North Face, and both using Gore-Tex technology. This one on the left costs $300. The one on the right is currently selling for nearly $1,300. So what's the difference?

This one just happens to be a North Face collaboration with Supreme. So why would someone pay nearly a thousand dollars more for basically the same jacket? And what is it that makes Supreme so expensive?

From the eye-catching logo to the limited product releases and artist collaborations, over the past 20 years, Supreme has transitioned from a small skateboarding store in New York to a $1 billion streetwear company. But for its fans, Supreme is more than just a brand. It's often an obsession and an entire subculture of its own.

Since its origin, Supreme has maintained an image of being authentic. Founded by James Jebbia in 1994, Supreme started as a skateboarding store in the SoHo neighborhood of Manhattan. The store started out selling hoodies and sweatshirts aimed towards the burgeoning New York skate scene.

Throughout the '90s and early 2000s, Supreme functioned as a skate brand catering to both skaters and those interested in the emerging streetwear style. But Supreme's limited releases and attitude has pushed them far beyond their beginnings.

The most iconic Supreme design is their box logo, originally, simple white, italic lettering over a plain red background. This design so closely echoes the work of conceptual artist Barbara Kruger that it is hard not to see it as a direct copy, and copyright theft is something that's in Supreme's DNA.

Supreme's appropriation of images is one of the keys to its popularity. Pop-cultural imagery and logos are copied and adapted in a way that makes the designs feel more like contemporary art or graffiti than a big fashion brand. Supreme's first branded T-shirt was simply a photo of Robert De Niro in the film "Taxi Driver" along with the iconic red-and-white logo. And the company's use of often unlicensed imagery has led to Supreme being served cease-and-desist letters from Louis Vuitton, the NHL, and the NCAA.

Dimitrios Tsivrikos: The more we've been exposed to a brand, the more likely we are gonna be developing an association, a familiarity, almost a sense of connection with it. With Supreme, there's no element of status, and they went completely for what a logo should be all about: standing out, being identifiable.

Narrator: The recognizability is key to Supreme's power as a brand. But the items are also purposefully difficult to get ahold of, and their products are kept in high demand by very limited releases.

Chris Magnaye: Tuesday at 11:00 a.m., you go to the Supreme website, you enter your basic information: your name, email, phone number, and credit-card number. Then, they'll send you a text later in the day to let you know if you've been selected to stand in line. Then on Wednesday, they'll send you a text telling you the time and store to report to. And on Thursday, you go to the store at the time that you're given.

There's a one-limit-per-style rule in Supreme, so what that means is, if a shirt comes out in black, red, and gray, you can only get it in gray. So if I want it in black and red, I need to get two other people to get it for me, so they need to stand in line for me. A lot of the people who do stand in line are standing in line for someone else.

Narrator: Supreme only sells their merchandise at 11 brick-and-mortar stores across the world as well as their online store. It was around the mid to late 2000s that Supreme really started to pick up speed. This success was partly due to what's been dubbed the "Kanye effect."

In 2006, Supreme released their Supreme Blazer SB, a collaboration with Nike. The shoes retailed for around $150, with resale prices ranging from $300 to $400. In July 2007, West was pictured wearing the shoes at the Grammy Foundation's Starry Night party. After the photos were released, the resale price of the shoes doubled to $800.

Similarly, the teal box-logo sweatshirt worn by Tyler, the Creator in his "She" music video, originally priced at around $150, sold for $3,500. But not everything from Supreme is gonna end up being valuable. Sellers like Chris have to decide what's going to be popular and what items will give them the best return.

Chris: So how I decide on what I think is gonna resell is based mainly on what I would wear. You can also go to these Instagram accounts, and they'll have Instagram polls, Twitter polls, talking about, oh, like you can up-vote this, you can down-vote this, and it's this crowdsourcing tool to understand the market better and find out, oh, this one's gonna resell, or this one is really popular. The most money that I've made off of one Supreme item is the 2017 fall/winter collaboration with The North Face, and it was a mountain parka. I bought it for $398, and I sold it for $950.

Narrator: This incredibly limited release means that buying and reselling Supreme items is where the real money is. When you look at the prices of Supreme items in-store, they aren't as outlandish as you may expect. They retail for around $38 for a T-shirt to $138 for a sweatshirt. But it's once these products have sold out that they can reach 30 times their original price.

Many other big brands are now adopting this method of very limited releases to generate hype around their products, from trainers to other streetwear brands. These releases make people feel like they're part of something exclusive.

Dimitrios: The more we make a consumer work for their particular access to a product, the more alluring these services and products are becoming. So I think Supreme know very well how to make something incredibly accessible and sexy by allowing us to jump through as many hoops as possible to make it relevant for them.

Narrator: But there's something about Supreme that's different. Could any other company get away with selling a brick or a branded crowbar? What is it that gives Supreme such a devoted following?

Shopper 1: I think it's the hype. They come out with really cool items. I personally feel like they do. It's a name brand, and name brands attract anybody at the end of the day.

Shopper 3: In New York especially, it's a lot of streetwear. So people want to have those exclusive items. So I feel like Supreme, they keep their quantities very low because of the high demand. People will pay that price if it's something they like.

Shopper 2: Supreme, I think the thing that really causes people to spend money and wait in line is kind of the "it factor" that it has, right? They've done an amazing job of limiting quantities and under-producing to the demand. So in that way, their market of people that would want to buy the product isn't just people that are interested in the product, but it's also people that are interested in making money, and that demographic is way bigger than people that are just interested in streetwear. So when there's an opportunity to make money, then there's gonna be a huge line of people around the block regardless if they want to wear the product or not.

Narrator: Supreme has managed to somehow keep their cool, alternative, and exclusive image despite their expansion and has still maintained its skater credentials despite selling a 50% stake in the brand to a private equity firm. With more and more people wanting their products, for now, it looks like Supreme isn't going anywhere.

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